As you may have seen, you can now communicate to your audiences using WhatsApp. One thing to keep in mind when using WhatsApp, however, is that you must remain vigilant in your communications in this channel. WhatsApp's 24-hour Customer Care Window provides companies with a 24 hour timeframe from the last message sent by the customer to communicate back with a Session Message. If you miss that opportunity, you will be allotted one single template message, but only if you have an active opt-in.
Note that the 24 hour window resets each time the customer replies to your message.
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