In this mini-series of guides, we'll take you step-by-step in running your first broadcast using GeckoPromote. We'll cover everything you need to know, from creating and sending personalised content to using powerful reporting tools which are easy to master.

This is a beginners course and we'll keep it as simple as possible! 

Drafting your first template

A very warm welcome to GeckoPromote. Before we launch our broadcast, we first need to create the content we're to send. 

For the sake of this guide, we'll be creating a marketing email mailshot to all prospective students letting them know that Gecko University has been listed as a QS world top 25 university. 

Let's begin by clicking Settings on the left-hand menu. Navigate to Email & SMS Templates before clicking +New Template in the top-right corner.

By default the Template Type will be set to Email (note: if you want to run an SMS broadcast, change type to SMS). Choose the Editor Type as Basic Editor (note that, as a GeckoPromote user, you have access to the powerful Drag & Drop email builder and may use that instead!) 

Give your template a memorable Name to identify it later, and give it a Subject that will appear on the email subject line. I'm naming my template 'my first template' and giving it the subject 'Great news for students of Gecko University!'. 

Ensure Email is in the Check the following consent reasons box. 

Now let's get writing! In the Body section, we can create our email. You have the option to use either the default Gecko email editor or click the < > button to copy and paste HTML/CSS code into your email. If you opt use source code in this way, ensure you toggle Disable template wrapper to 'on' in order for your code to display correctly. 

We want this email to be as personalised as possible.  Instead of beginning our template with 'Dear Student', wouldn't it be great to dynamically include the students name? To get Gecko to populate the email with personal information such as a first name, we need to use Template Tags

Writing 'Dear {{contact.full_name.first_name}}' will dynamically populate your email if sent through Gecko, as demonstrated in the .gif below:

Now go ahead and write the rest of your email. Once you're happy with the content of your email, let's get it out into the public domain. 

In the next article, we look at building and launching our first broadcast!


Any questions? Feel free to start a live chat with a member of our support team or explore the rest of our academy at your leisure.

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