Being able to quickly see and analyze the impact your work in Gecko is having is crucial. Learn how Gecko's in-built reporting tools can assist you.
If in-app reporting isn't what you're looking for, then know that almost all data held in your Gecko account can be exported.
Chat
Your Chat conversations can be analyzed by navigating to Conversations > Reporting.
Here, you'll have free reign to better understand the volume of conversations, when students are messaging you, and how they rate conversations. Furthermore, our AI semantic classification provides insight into the types of questions students ask.
Any/all information from your conversations and associated metadata can be exported from Gecko anytime.
Forms
Form dashboards apply helpful visualization to how your students are responding to your form. To get started, go to Forms and click on the form you'd like to view the dashboard for. Click Actions > Form dashboard.
Doing so will take you to a page that breaks down how your students answer the questions on your form.
Each dashboard can be further refined by applying contact filters, custom date ranges, and even filtering to see the event at which your response was captured.
In addition to the default widgets present on your form dashboard page, new widgets can be added by clicking Actions > New Widget and picking from any of the 140+ native widgets which can be fully customized.
Taking your response data outside of Gecko can be easily achieved by exporting your data.
Events
Event dashboards indicate how students engage with specific events or all events over specific dates.
Viewing information on a specific event can be achieved by clicking into your event and, on the Overview page, clicking Actions > View event dashboard.
Each dashboard can be further refined by applying contact filters, custom date ranges, and even filtering to see the event at which your response was captured.
To see data on all events across your Gecko account, go to Dashboards and look for the Event dashboard.
In addition to the default widgets present on your event dashboard page, new widgets can be added by clicking Actions > New Widget and picking from any of the 140+ native widgets which can be fully customized.
Pulling your attendee/events data outside Gecko can be easily achieved by exporting your data.
Broadcasts
The success of your broadcasts (email or SMS) can be measured in several ways in Gecko.
Firstly, the Overview screen of your broadcast will break down your outcomes. Each card can be clicked on to filter results. Hovering the mouse over each contact's color indicator circle will show you their status, and the filters can be used to identify status en masse.
Clicking the Stats tab of your broadcast will let you learn how successfully your message template was received, providing information on the following:
Delivery rate - The % of messages delivered to the recipient's phone.
Open rate - The % of messages that were opened.
Click-through rate - The % of messages where at least one link was clicked.
Times of the day - Approx. times of day (hour) the message was sent/opened.
Message by status - A count of all messages and their message status.
Click analysis - An analysis of the links that were clicked.
User-agent - Device type used when engaging with the message.
Email platform - Which email platform was used to open the message?
Geo Location - The country the recipient was in when the message was opened.
A wealth of additional broadcast information can be seen by visiting the Messages tab. This page fully summarizes every email or text message sent through Gecko and can be manipulated to give precisely filtered views.
Stats information can also be gleaned on a template level by going to Settings > Email & SMS Templates and clicking the template you'd like to see the stats for.
To supplement Gecko's native reporting, pulling broadcast data out of Gecko can be easily achieved by exporting your data.
Calls
Call dashboards can be used to give live updates on your calls' effectiveness.
Viewing information on a specific call campaign can be achieved by clicking into your call campaign and, on the Overview page, clicking Actions > View live report.
Each dashboard can be further refined by applying contact filters, custom date ranges, and even filtering to see the event at which your response was captured.
Call supervisors can view all call campaigns holistically by navigating to the Calls section. Each tab brings a unique set of reporting capabilities:
Overview - Supervisors can view current agents online and monitor inbound call queues. The Feed showcases all calls being made/logged and links to the call recordings, if applicable, to allow for playback.
Calls - A highly filterable/customizable version of the Overview page. Showcases all calls made by date, status, types, users, campaigns, and outcomes. Column headers can be customized by clicking Columns in the top-right corner.
Numbers - Showcases the traffic/agents available for inbound phone numbers.
Reporting - Provides a granular breakdown of calls' effectiveness by call outcome and date ranges. This a super helpful page for spotting trends into when calls yield the best outcomes.
Agents - An overview of all call agents and their current status.
Wanting to take your call data outside of Gecko? This can be easily achieved by exporting your data.
Any questions? Start a live chat with a support team member, or feel free to explore the rest of our academy. Spotted an error or want to suggest a future article for the academy? Let us know here.